Marketing for Micros BLOG



Planning To Make Mistakes...

2014 Business Insights

Why do we waste countless hours writing business plans that bear no relation to reality?  [more... ]



Making a Noise (Or how NOT to win friends & influence people!)

2011 Marketing Communications

How many promotional e-mails arrive in your in-box every day? How many of them are from businesses with which you have an active relationship? Do you ever respond positively to them?  [more... ]



Banks – Who Needs Them?

2011 Business Insights

The funding gap for start-ups and micros is huge; the problem is serious and needs solving. The Government says it wants a healthy SME sector to revive a moribund economy and wants banks to lend more to achieve this. But bank lending is emphatically not the answer!  [more... ]