How we help your Business

Marketing For Micros helps owner-managers of micro-businesses win customers - efficiently, effectively and affordably, enabling you to:

This practical, proven approach has helped scores of owner-managers in the Midlands to build profitable, sustainable businesses.

It is based on over 20 years' owner management experience and addresses the specific and significant marketing challenges we all face.

Are You A 'Micro'?	Micro-Marketing is Different!	Micro-Marketing Minefield
Are you an owner-manager? Do you deal directly with your customers? Are you responsible for winning new business and fulfilling existing orders? If the answer to all three questions is “yes” then you are running a micro-business – and the marketing challenges you face are very different from those experienced by established businesses. [watch the video] Nobody has heard of us Nobody knows what we stand for There is no reason why anybody should trust us or buy from us Furthermore, our resources are very limited! These are all substantial marketing challenges. They affect all micro-businesses and overcoming them requires a very different approach from conventional ‘corporate’ marketing. A failure ‘to market’ A failure to listen A failure to focus These are three of the key problem areas we regularly encounter – each of which has the power to bring down a business. Avoiding these traps can only be achieved through very effective marketing practice.